Reframing Long-Term Care Lunch and Learn Series

Source: National Center on Elder Abuse

Published: 2022

Summary:

“The Frameworks Institute and the National Center on Elder Abuse (NCEA) are teaming up to bring you the Reframing Long-Term Care Lunch and Learn Series. The series will feature 3 sessions on reframed LTC outreach materials, how to apply this concept, and how to get others to join in the movement to address and prevent abuse in LTCs.

  • In the first session we will be discussing, “How to Share the NASEM Report, The National Imperative to Improve Nursing Home Quality, with Public Audiences” from the Frameworks Institute. The National Academies of Sciences, Engineering, and Medicine (NASEM) recently released much-anticipated recommendations in The National Imperative to Improve Nursing Home Quality: Honoring Our Commitment to Residents, Families, and Staff. Join Jessica Moyer from FrameWorks in this back to school session as we review this piece, learn the significance of this report, and how we can use the reframing communication tools to spread awareness of it with our audiences.

Session 1 Video | Slide

  • In the second session, learn about the process of applying these techniques to public-facing materials that your organization can utilize.  Julie Schoen, NCEA Emeritus and EAGLE Project Director and Anna Marie Trester from FrameWorks will walk you through how the NCEA has begun to translate our own materials dealing with elder abuse in long-term care.

Session 2 Video | Slide | Quick Start Guide

 

More on Reframing Elder Abuse 

The Reframing Elder Abuse Project is a communications strategy and toolkit that reimagines our cultural dialogue on elder abuse developed by the NCEA in partnership with the FrameWorks Institute. The National Academies of Sciences, Engineering, and Medicine (NASEM) released the report, The National Imperative to Improve Nursing Home Quality: Honoring Our Commitment to Residents, Families, and Staff in 2022. In response, the FrameWorks Institute developed new framing guidance on how to share the NASEM Report. The first webinar of NCEA’s Lunch and Learn series introduced these guidelines and key concepts on how to use the communications tools to spread awareness among policymakers and community audiences. 

Link: Reframing Long-Term Care Lunch and Learn Series

Topics: Public Awareness

Access: Web-based

Intended Use: Self-directed Learning

Audience: Advocates, Community

Level: Basic, Intermediate

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