Talking Elder Abuse – A FrameWorks Communications Toolkit
Source: Talking Elder Abuse - A FrameWorks Communications Toolkit
This toolkit is designed to help experts and advocates who work in this field to increase public understanding of
- why elder abuse is a matter of public concern
- the causes of elder abuse, including the social determinants and environmental factors that can foster the occurrence of abuse, and
- what solutions can most effectively prevent elder abuse, address existing cases, and improve the conditions and wellbeing of those who have experienced abuse.
This toolkit, sponsored by Archstone Foundation, The John A. Hartford Foundation, and Grantmakers in Aging, and in partnership with the National Center on Elder Abuse at the Keck School of Medicine of the University of Southern California, models how to apply the FrameWorks Institute’s evidence-based recommendations to messages and conversations about elder abuse and related issues, in order to build public understanding and support. The kit’s materials include:
- sample communications, such as a “key points” guide and social media content, that can be adapted and repurposed for your organization’s needs
- communications examples that demonstrate the “do’s and don’ts” of the framing recommendations
- graphics that illustrate the key concepts of the recommendations
- annotations that explain the framing strategies being illustrated.
Intended Use: Self-directed Learning
Audience: Advocates, Caregivers, Community, Health Care
Level: Advanced, Basic, Intermediate